Brand Strategy

Below are selected books on Brand Strategy. These books are available for loans. Click at the title to know more about the books. For patrons outside Klang Valley who wish to borrow the books, kindly contact En Muhamad Hafiz Morad at mhafiz@oum.edu.my or 03-2773 2134.

		Creating powerful brands in consumer, service and industrial markets De Chernatony, L ISBN : 0750659807
		B2B branding in Malaysia : a guide to building successful business-to-business Temporal, Paul ISBN : 9834161174
		Brand driven :  the route to integrated branding through great leadership LePla, F. Joseph ISBN : 0749437979
		Making the most of your corporate brand Ind, Nicholas ISBN : 0273633848
		How brands become icons :  the principles of cultural branding Holt, Douglas B ISBN : 1578517745

Team Spirit

Below are selected books on Team Building. Click at the title to know more about the books. Kindly contact En Muhamad Hafiz Morad at mhafiz@oum.edu.my or 03-2773 2134 for enquiries.

		Harvard business review on teams that succeed Harvard business review ISBN : 159139502X
		Go team! :  take your team to the next level Blanchard, Kenneth H ISBN : 1576752623
		Team building :  an exercise in leadership Maddux, Robert B ISBN : 1560526912
		Tools for team excellence :  getting your team into high gear and keeping it there Huszczo, Gregory E ISBN : 0891060812
		The masterful coaching fieldbook :  grow your business, multiply your profits, win the talent war! Hayes, Nicky ISBN : 9780787986025

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