Library Operating Hours for Friday, 29 March 2024 : 8.00AM - 6.00PM
Home

Links

Perfect phrases for sales and marketing copy : hundreds of ready-to-use phrases to capture your customer's attention and increase your sales
Posted on 01 June 2013

  • Perfect phrases for sales and marketing copy : hundreds of ready-to-use phrases to capture your customer's attention and increase your sales - Barry Callen.
    Material Type: Book
    Language: English
    OUM Control No: 000192324
    Call No: HF5825 Cal
    LC Call No: HF5825 .C264 2008
    Author: Callen, Barry.
    Publication Details: New York : McGraw-Hill, c2008.
    Description: xx, 265 p. ; 21 cm.
    Item Type: Printed
    ISBN No:
    • 0071495908 (pbk.)
    • 9780071495905 (pbk.)

      Summary:

      The Right Phrase for Every Situation...Every Time

      Whether you're trying to come up with a terrific headline for a newspaper ad, a snappy brochure for sales reps, or a slick radio script, every word counts. That's why you need Perfect Phrases for Marketing and Sales Copy . Filled with specific methods for writing the kind of headlines, body copy, taglines, and calls to action that will capture customer attention and move people to buy, this book gives you the how-tos and examples you need to make every ad or marketing piece succeed.

      Find out the

      23 creative approaches to naming a product, service, or business 18 ways to write a great headline 6 steps to creating memorable radio and TV ads

      A must for writers, sales pros, and marketing people, this user-friendly guide tackles every style and format, providing winning phrases for powerful print ads, press releases, radio and television scripts, and much more. It's your ultimate resource and one-stop reference for phrases that provoke, phrases that inspire, phrases that sell.

    Item LocationItem TypeItem Barcode
    Main LibraryBook39915
    Related Resources

    Copyright© Library, OUM 2013, All Rights Reserved
    Latest updated: 23th July 2013

    Get in touch with us