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The entrepreneurial mindset : strategies for continuously creating opportunity in an age of uncertainty
Posted on 02 June 2013

  • The entrepreneurial mindset : strategies for continuously creating opportunity in an age of uncertainty - Rita Gunther McGrath and Ian MacMillan.
    Material Type: Book
    Language: English
    OUM Control No: 000215150
    Publication Details: Boston, Mass. : Harvard Business School Press, c2000 (Norwood, Mass. : Books24x7.com [generator])
    Item Type: Online
    Bibliography Note: Includes bibliographical references and index.
    ISBN No:
    • 0875848346 (alk. paper)

      Summary: The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete. The authors present simple but powerful ways to stop thinking and acting by the old rules and start thinking with the discipline of a habitual entrepreneur.

      They show how to: eliminate paralyzing uncertainty by creating an entrepreneurial frame that shapes a shared understanding of what is to be accomplished; create a richly stocked opportunity register to redesign existing products, find new sources of differentiation, resegment existing markets, reconfigure market spaces, and seize the huge upside potential of breakthroughs; build a dynamic portfolio of businesses and options that continuously move your organization toward the future while simultaneously leaving the past behind; execute dynamically your ideas so that you can move fast, with confidence and without undue risk; and develop your own way of leading with an entrepreneurial mindset to create a vibrant entrepreneurial climate within your organization.

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    Latest updated: 23th July 2013

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