Factors contributing towards brand loyalty : a local benchmarking study of paid national English dailies

Posted on 28 May 2013

Factors contributing towards brand loyalty : a local benchmarking study of paid national English dailies - Roshan Lal Tirath Ram.

Material Type: Theses & Dissertation

Language: English

OUM Control No: 000024318 [1]

Call No: HF5415.3 Tir

Author: Roshan Lal Tirath Ram. [2]

Related Author: Open University Malaysia. [3]

Publication Details: 2006.

Description: xi, 97 leaves : ill. ; 30 cm.

Item Type: Thesis

View Thesis Preview [4]

Summary not Available
Subjects:
- The New Straits Times. [5]
- The Star. [6]
- Brand loyalty. [7]
- Thesis -- Open University Malaysia. [8]

Item Location	Item Type	Item Barcode
Thesis & Dissertation (Non-Circulating)	Thesis (Masters & Ph.D)	24118

Persistent URL : http://library.oum.edu.my/oumlib/node/589900 [9]

Related Resources

Links:
[1] http://iportal.oum.edu.my/cgi-bin/catalog/openurl/provider.pl?id=000024318
[2] http://library.oum.edu.my/oumlib/content/author/view?type[0]=library_catalog&text="Roshan Lal Tirath Ram."
[3] http://library.oum.edu.my/oumlib/content/author/view?type[0]=library_catalog&text="Open University Malaysia."
[4] http://library.oum.edu.my/repository/313/
[5] https://library.oum.edu.my/oumlib/content/term/view/220971
[6] https://library.oum.edu.my/oumlib/content/term/view/220972
[7] https://library.oum.edu.my/oumlib/content/term/view/220369
[8] https://library.oum.edu.my/oumlib/content/term/view/224698
[9] http://library.oum.edu.my/oumlib/node/589900