Looking beyond customer satisfaction in the study of customer loyalty in the Malaysian automative industry

Posted on 29 May 2013

Looking beyond customer satisfaction in the study of customer loyalty in the Malaysian automative industry - Wong Siew Nyii.

Material Type: Theses & Dissertation

Language: English

OUM Control No: 000214891 [1]

Call No: HF5415.5 Won (Ref)

Author: Wong, Siew Nyii. [2]

Related Author: Open University Malaysia. [3]

Publication Details: 2010.

Description: xi, 327 leaves : ill. ; 30 cm. + 1 CD-ROM (4 3/4 in.)

Item Type: Thesis

Bibliography Note: Includes bibliographical references.

View Thesis Preview [4]

Summary not Available
Subjects:
- Automobile industry and trade. [5]
- Consumer satisfaction. [6]
- Customer loyalty. [7]
- Thesis -- Open University Malaysia. [8]

Item Location	Item Type	Item Barcode
Audio Visual & Media Room	Accompanied Material (Optical Disc)	40596
Thesis & Dissertation (Non-Circulating)	Thesis (Masters & Ph.D)	40595

Persistent URL : http://library.oum.edu.my/oumlib/node/595193 [9]

Related Resources

Links:
[1] http://iportal.oum.edu.my/cgi-bin/catalog/openurl/provider.pl?id=000214891
[2] http://library.oum.edu.my/oumlib/content/author/view?type[0]=library_catalog&text="Wong, Siew Nyii."
[3] http://library.oum.edu.my/oumlib/content/author/view?type[0]=library_catalog&text="Open University Malaysia."
[4] http://library.oum.edu.my/repository/868/
[5] https://library.oum.edu.my/oumlib/content/term/view/224684
[6] https://library.oum.edu.my/oumlib/content/term/view/210670
[7] https://library.oum.edu.my/oumlib/content/term/view/207644
[8] https://library.oum.edu.my/oumlib/content/term/view/224698
[9] http://library.oum.edu.my/oumlib/node/595193