The role of quality factors in intention to continue using an e-learning system in Malaysia

With the advent of the Internet, more and more public universities in Malaysia are putting in effort to introduce e-learning in their respective universities. This entails a significant amount of investments and if the users do not use them the investment would not five benefit and would be deemed as a failure. Many previous researches have looked at continued usage as a measure of success in information system implementation. This research also follows in the same direction. Using a structured questionnaire derived from the literature, data was collected from 1616 undergraduate and post graduate students from public universities in Malaysia. The questionnaire consisted of 3 sections. The first section collected the demographic data, the second section elicited information about information quality, service quality and system quality, section three measured the continuance intention. Data was analyzed using multiple regression analysis. The results indicate that service quality (β = 0.382, p < 0.01), information quality (β = 0.338, p < 0.01) and system quality (β = 0.175, p < 0.01) were positively related to intention to continue usage explaining a total of 59.1% variance. A closer examination reveals that in terms of predictive power service quality had the biggest influence followed by information quality and then system quality. Implications from these findings to e-learning system developers and implementers are further elaborated.