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BBMK2103

Last updated on 05 September 2014
PRINCIPLES OF MARKETING

  1. Armstrong, G., & Kotler, P. (2013). Marketing: An introduction [1] (11th ed.). US: Prentice Hall. (TSDAS Digital Library: HF5415 Arm [6th ed.])

  2. Kotler, P., & Amstrong, G. (2013). Principles of marketing [2] (15th ed.). US: Prentice Hall. (TSDAS Digital Library: HF5415 Kot [11th ed.])

  3. Solomon, M. R., & Stuart, E. W.(2011). Marketing: Real people real choice (7th ed.). US: Prentice Hall.

Source URL (retrieved on 28/04/2024 - 18:57): https://library.oum.edu.my/oumlib/content/reading-list/bbmk2103

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[2] http://iportal.oum.edu.my/cgi-bin/catalog/chameleon?&function=INITREQ&search=KEYWORD&u1=12101&t1=000023723%20