BBPM4203

Clow, K., & Baack, D. (2013). Integrated advertising, promotion and marketing communication, Global edition, [1] (6th ed.). New Jersey: Prentice Hall. (TSDAS Digital Library: HF5415.123 Clo)

Shah, K., & D’Souze, A. (2009). Advertising and promotion: An IMC perspectives. New Delhi: McGraw Hill.

Shimp, T., & Andrews, J. C.(2013). Advertising promotion and other aspects of integrated marketing communications [2] (9th ed.). Ohio: South-Western Cengage Learning. (TSDAS Digital Library: HF5415.123 Shi)

Belch, G. E., & Belch, M. A.(2013). Advertising and promotion: An integrated marketing communication perspectives [3]. Global edition (9th ed.). Singapore: McGraw Hill. (TSDAS Digital Library: HF5823 Bel)