Marketing Management and Strategy
- Aaker, D. A.(2004). Strategic market management. (7th ed.). New York: John Wiley & Sons Inc.
- Anderson, C. H., & Vincze, J. W.(2003). Strategic marketing management. (2nd ed.). New York: Houghton Mifflin Company.
- Cravens, D. W.(2005). Strategic marketing. (8th ed.). Boston: Irwin McGraw-Hill
- Ferell, O. C., Hartline, M. D. & Lucas, G. H.(2002). Marketing strategy (2nd ed.). Florida: Harcourt College Publishing.
- Jain, S. C.(2000). Marketing, planning and strategy. (6th ed.). Australia: South-Western College Publishing