Introductory Service Marketing
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- Freinberg, K. and Freinberg, J., 1996, Nuts! Southwest Airlines’ Crazy Recipe for business and personal success, Austin. Tx: Brad Press, Inc.
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- Heskett, J. L., Sasser, Jr., W. E. and Schlesinger, L. A., 1997, The service profit chain, The free press, New York.
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- Stevenson, B. D., (1989), Marketing Financial Services to Corporate Clients, Woodhead Faulkner, Cambridge.