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BMMR5103

Last updated on 13 November 2014
MARKETING RESEARCH
  1. Arnold, D. T.(1988, August 29). Quantitative or qualitative: That is the research question. Marketing News, 22, 46.
  2. Bonham, C. D. 1989. Measurements for terrestrial vegetation. New York: John Wiley & Son.
  3. Burns, A. C. & Bush, R. F.(2006). Marketing research. 5th ed. New Jersey: Pearson Prentice Hall.
  4. Carroll, A. B. & Buchholtz, A. K.(2000). Business and society: Ethics and stakeholder management. Ohio: Southwestern Educational Publishing.
  5. Cayley, M. (1968). The role of research in marketing. The Business Quarterly, 33, 32-40.
  6. Cooper, D. R. & Schindler, P. S.(2006). Business research methods [1] (9th ed.). McGraw-Hill/Irwin. (TSDAS Digital Library: HD30.4 Coo)
  7. Cortese, A. (1996, February 26). Here comes the intranet. Business Week, 4, 76-84.
  8. Crouch, Sunny. (1984). Marketing research for managers. London: Butterworth- Heinemann.
  9. Data analysis. (n.d.). Retrieved September 14, 2007 from Wikipedia: http://en.wikipedia.org/wiki/data [2] analysis
  10. Deshpande, R., & Zaltman, G. (1982). Factors affecting the use of market research information: A path analysis. Journal of Marketing Research, 19, 14-31.
  11. Deshpande, R., & Zaltman, G. (1984). A comparison of factors affecting researcher and manager perceptions of market research use. Journal of Marketing Research, 21, 32-38.
  12. Feldman, J. (1975). Considerations for the use of causal-correlation techniques in applied psychology. Journal of Applied Psychology, 60, 663-670.
  13. Fern, E. F.(1982). The use of focus groups for idea generation: the effects of group size, acquaintanceship, and moderation on response quantity and quality. Journal of Marketing Research, 19, 1-13.
  14. Fink, A. (2003). How to design survey studies. 2nd ed. California: Sage Publications.
  15. Gay, L. R.(1996). Educational research: Competencies for analysis and application [3]. Upper Saddle River, New Jersey: Merrill. (Available in 7th ed., 2003.TSDAS Digital Library: LB1028 Gay)
  16. Guidelines on writing a market research brief . (n.d.). Retrieved September 14, 2007, from The University of Edinburgh: www.cam.ed.ac.uk/documents/ [4] writing-a-market-research-brief.pdf
  17. Hair, J. F., Bush, R. P. & Ortinau, D. J.(2000). Marketing research: A practical approach for the new millennium. Singapore: Irwin McGraw Hill.
  18. Introduction to data analysis: The rules of evidence. (n.d.). Retrieved September 15, 2007, from Dartmouth College: http://www.dartmouth.edu [5]
  19. Lewison, D. (1997). Retailing (6th ed.). Upper Saddle River, New Jersey: Prentice- Hall.
  20. Little, J. D. C.(1979). Decision support systems for marketing managers. Journal of Marketing, 43, 9-26.
  21. Monroe, K. B. & Petroshius, S. M.(1981). BuyersÊ perceptions of price: An update of the evidence. Perspectives in consumer behaviour. T. Robertson. Glenview. Illinois: Scott-Foresman, 43-55.
  22. Murphy, P. E. & Laczniak, G. R.(1992). Traditional ethical issues facing marketing researchers. Marketing Research, 4, 8-21.
  23. Myers, J. H., & Mullet, G. M.(2003). Managerial applications of multivariate analysis in marketing. Thomson Texere and American Marketing Association.
  24. Nunnally, J. C.(1978). Psychometric theory (2nd ed.). New York: McGraw-Hill.
  25. Osborne, J. W., Christensen, W. R., & Gunter, J. (April, 2001). Educational Psychology from a StatisticianÊs Perspective: A Review of the Power and Goodness of Educational Psychology Research. Paper presented at the national meeting of the American Education Research Association (AERA), Seattle, WA.
  26. Osborne, Jason & Elaine Waters (2002). Four assumptions of multiple regression that researchers should always test. Practical Assessment, Research & Evaluation, 8(2). Retrieved December 18, 2007 from http://PAREonline.net/ [6] getvn.asp?v=8&n=2. This paper has been viewed 58,023 times since 1/7/2002.
  27. Patton, M. Q.(1990). Qualitative evaluation and research methods [7] (2nd ed.). Newbury Park, California: Sage. (Available in 3rd ed., 2002.TSDAS Digital Library: H62 Pat )
  28. Popham, W. J.(1993). Educational evaluation. Needham Heights, MA: Allyn and Bacon.
  29. Process. (n.d.). Retrieved September16, 2007 from Wikipedia: http://en.wikipedia.org/wiki/Process [8]
  30. Sakaran, U. (2002). Research methods for business: A skill-building approach [9] (4th ed.) New York: John Wiley and Son, Inc. (TSDAS Digital Library: HD30.4 Sek)
  31. Saunders, M., Lewis, P., & Thornwill, A. (2003). Research method for business students (3rd ed.). Pearson Prentice Hall.
  32. Shao, A. T.(1999). Marketing research: An aid to decision making [10]. Ohio: South- Western College Publishing. (Available in 2nd ed., 2002.TSDAS Digital Library: HF5415.2 Sha )
  33. What is a process? (2008, February 21). Retrieved September 16, 2007 from Embedded Systems Institute: http://www.gaudisite.nl/WhatIs [11] AProcessPaper.pdf
  34. Zikmund, W. G.(1997). Exploring marketing research [12]. 6th ed. Florida: The Dryden Press. (Available in 8th ed., 2002.TSDAS Digital Library: HF5415.2 Zik)
  35. Sprott, D. E., Manning, K. C., & Miyazaki, A. (2003). Grocery price settings and quantity surcharges. Journal of Marketing, 67(July). pp. 34-46.
  36. Urbany, J. E.(2001). Justifying profitable pricing. Journal of Product and Brand Management 10(3). Pp. 141-157.
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Links:
[1] http://iportal.oum.edu.my/cgi-bin/catalog/chameleon?&function=INITREQ&search=KEYWORD&u1=12101&t1=000020779
[2] http://en.wikipedia.org/wiki/data
[3] http://iportal.oum.edu.my/cgi-bin/catalog/chameleon?&function=INITREQ&search=KEYWORD&u1=12101&t1=000004015
[4] http://www.cam.ed.ac.uk/documents/
[5] http://www.dartmouth.edu
[6] http://PAREonline.net/
[7] http://iportal.oum.edu.my/cgi-bin/catalog/chameleon?&function=INITREQ&search=KEYWORD&u1=12101&t1=000005475
[8] http://en.wikipedia.org/wiki/Process
[9] http://iportal.oum.edu.my/cgi-bin/catalog/chameleon?&function=INITREQ&search=KEYWORD&u1=12101&t1=000005266
[10] http://iportal.oum.edu.my/cgi-bin/catalog/chameleon?&function=INITREQ&search=KEYWORD&u1=12101&t1=000003817
[11] http://www.gaudisite.nl/WhatIs
[12] http://iportal.oum.edu.my/cgi-bin/catalog/chameleon?&function=INITREQ&search=KEYWORD&u1=12101&t1=000001834