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CBCP4203

Last updated on 28 May 2013
Copywriting
  1. Duncan, T (2006). Principles of Advertising and IMC. [1] New York: McGraw-Hill Irwin. (TSDAS Digital Library: HF5415.13 Dun)
  2. Pickton, D. & Broderick, A. (2005) Integrated Marketing Communication. London: Prentice Hall.
  3. Bendinger, B. (1990). The copy Workshop Workbook. (3rd ed). Chicago: The Copy Workshop.
  4. Lois, G. (1991). What’s the Big Idea? How to Win with Outrageous Ideas (that sell). New York:Doubleday.
  5. Marra, J.L (1190). Advertising Creativity:Techniques for Generating Ideas, NJ:Prentice Hall.
  6. Norins, H (1980). The Complete Copywriter: A Comprehensive Guide to All Phrases of Advertising Communication. Malabar Florida:Robert E. Krieger Publishing Company.
  7. White, R. (1993). Advertising: What It Is and How to Do It. New York:McGraw-Hill.
  8. Baldwin, H. (1982). Creating Effective TV Commercials. Chicago:Crain Books.
  9. Cooper, A. (1997). How To Plan Advertising? The Account Panning Group, London:Cassel.
  10. Robertson, C. (1997). Creative briefs and briefing, in How to Plan Advertising, in Cooper, A. ed. London Cassell.
  11. Smith, P., Berry, C. & Puford A. (1997). Strategic Marketing Communications. London:Kogan Page.
  12. Aaker, David & Shanby, Gary (1982). Positioning your Product. Business Hori.
  13. Brierley, Sean. The advertising handbook [2]. London:Routledge. (TSDAS Digital Library: HF5823 Bri)
  14. Cook, Guy. (1992). The Discourse of Advertising. London and New York:Routledge.
  15. Olins, W. (1990). The Corporate Personality. London: The Design Council.
  16. Zeigler S.K. and Howard H.H.(1978). Broadcast Advertising:A Comprehensive Working Textbook. Ohio:Grid Inc.
  17. Cooper, Thomas W. (1989), Communication Ethics and Global Change. New York: Longman.
  18. Hamid Mawlana. “Communication, ethics, and the Islamic tradition” dalam Thomas Cooper, Communication Ethics and Global Change, New Yorl: Longman.
  19. Kamali, Mohammad Hashim. (1994). Freedom of Expression in Islam. [3] Kuala Lumpur: Berita Publishing Sdn. Bhd. (TSDAS Digital Library: BP173.66 Kam)
  20. Khadijah Mohamed & Ahmad Shamsul Abd. Aziz. (2005). Undang-undang Harta Intelek di Malaysia. Sintok:Penerbit Universiti Utara Malaysia.
  21. International Law Book Services. (2006). Undang-undang Kewartawanan. Petaling Jaya: ILBS.

 

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