Published on Open University Malaysia Digital Library Portal (https://library.oum.edu.my/oumlib)

Home > CDEC4103

CDEC4103

Last updated on 08 September 2014
INTRODUCTION TO DATA WAREHOUSING PLANNING & MANAGEMENT

  1. AdvanceSales. (2001). CRM checklist for success. Available at <www.advancesales.com/crm_checklist.htm>.

  2. CustomerThink. (n.d.) 10 mistakes that can send you back to the drawing board. Available at <http://www.customerthink.com/public/131.cfm>, accessed November 2003.

  3. Gibbs, K. (2001). To succeed, CRM projects must focus on internal processes. Available at <http://www.serverworldmagazine. com/contra/2001/4q/12_crm.shtml>, accessed November 2003.

  4. Inmon, W. Articles, papers and diagrams at <http://www.billinmon.com>

  5. Inmon, W. (2000). Accessing the Data Warehouse from the operational environment. Available at http://www.billinmon.com//library/whiteprs/earlywp/ttdwop.pdf> [1]

  6. Inmon, W. (1999). Definition of a Data Warehouse. Available at <http://www.billinmon.com//library/articles/dwdef.asp>.

  7. Inmon, W. (2000). ODS types. Available at http://www.billinmon.com//library/articles/artodsty.asp> [2].

  8. Kimball, R., & Ross, M. (2002). The data warehouse toolkit: The complete guide to dimensional modelling (2nd ed.). New York, NY: John Wiley and Sons.

  9. Kimball, R., Reeves, L., Ross, M., & Thornthwaite, W. (1998). The data warehouse lifecycle toolkit. New York, NY: John Wiley and Sons.

  10. Moncla, B. (2001). ENABLING CRM: The customer-centric information architecture. ThinkFast Consulting. Available at <http://crm.ittoolbox.com/documents/document.asp?i=1563>.

  11. Nelson, S., & Kirby, J. (2001). Seven key reasons why CRM fails. Gartner Group. Available at <http://www.partneronebusiness.com/features/7keyreasons.asp>. 

  12. Practick, <http://www.practick.co.uk>

  13. Strauss, J., & Frost, R. (2001). E-Marketing (2nd ed.). New Jersey, NJ: Prentice Hall.

  14. Surmacz, J. (2003). A second look at CRM. Available at <http://www2.cio.com/ metrics/2003/metric558.html>

Source URL (retrieved on 27/04/2024 - 23:12): https://library.oum.edu.my/oumlib/content/reading-list/cdec4103

Links:
[1] http://www.billinmon.com//library/whiteprs/earlywp/ttdwop.pdf&gt;
[2] http://www.billinmon.com//library/articles/artodsty.asp&gt;