Principles of Advertising
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- Jewler & Drewniany. (2006). Creative strategy in advertising [6]. Thompson: Wadsworth. (TSDAS Digital Library: HF5825 Dre)
- Aitchison, J. (2003). Cutting edge radio. Prentice Hall.
- Aitchison, J. (2004). Cutting edge advertising II . Prentice Hall.
- David, O. (1985). Ogilvy on Advertising. New York: Vintage Books.