Summary: Advance praise for Motivating the "What's In It For Me?"Workforce

"The information on leading and managing generations found in thisbook is invaluable to all executives today. The war for talent hasbecome increasingly fierce. Attracting and retaining this talent iscritical to a successful global company. This book is a masterfultool for developing the skills required for managingmultigenerational teams. It is a must-have for executives at alllevels who are responsible for a company's greatest asset: itspeople."
--Phebe Port, Vice President Global Management Strategies,The EsteeLauder Companies

"Motivating the 'What's In It For Me?' Workforce has given ourmanagers good ideas about leading the different generations in ourworkplace, particularly the New Millennials who we at Enterpriseare especially reliant upon to grow our business every single dayand, ultimately, become our company's future leaders."
--Marie Artim, Assistant Vice President Recruiting, EnterpriseRent-A-Car

"After Marston presented to our management group, approximately 400individuals, and after we responded to the clamor for his book, itbecame commonplace to hear people discussing solutions to problemsbased on generational considerations. There aren't many peoplediscussions that occur today where we don't at least considerdifferences between Baby Boomers, Millennials, etc. He reallychanged our way of thinking!"
--Anne Donovan, U.S. HR LeaderSystems and Process Assurance,PricewaterhouseCoopers

"If you ever had any doubt that generational differences have animpact on go-to-market strategies, Marston's book, Motivating the'What's In It For Me?' Workforce, provides thought-provokingrealities you need to consider. This is a must-read . . . At ourSales Leadership Conference, Marston gave our top sales managersactionable ideas on how to gain better understanding of what drivestoday's workforce to take direct action and deliver exceptionalresults."
--Damian A. Thomas, General ManagerCorporate Sales Leader, GeneralElectric Company