" e-learning has just moved from something that was an experiment-a very healthy experiment three or four years ago-to main line. I think we're at the very early stages of really understanding the power it has. It's no longer a question of whether it will be effective or how much it can increase productivity; it's just a question of degree." John Chambers CEO, Cisco System
"For those who view the training function as a strategic service, this book deftly updates detailed consultative models for the realities of post dot-com e-learning . For those that do not view the training function as a strategic service, this book will change your mind.
Both politically and technologically savvy, Morrison's breadth of understanding coupled with what can only be called humanity, makes this worthwhile and even exciting. My advice would be to read it with a colleague so you do not have to waste time recounting it before you get going." Clark Aldrich, Co-founder of SimuLear
"Don Morrison provides a clear insight into where the maturing e-learning world is headed and how to develop a strategy to get there successfully. True to the title, he delivers pragmatic advice, appropriate cautions, and asks and answers some of the tough questions often missed during implementation
Don shares my passion for the very real and pending promise of personalized learning for all adults, and articulates this clearly for all who read this book. Highly recommended reading." Wayne Hodgins, Strategic Futurist and Director of Worldwide Learning Strategies, Autodesk Inc.
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Book ReviewAs more than 90% of spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for e-learning. This book shows those companies how to get e-learning implementation right first time. Don Morisson explores and explains the whole implementation continuum - strategy, vendor selection, technology, implementation, culture change, content development and delivery. Most importantly he stresses that the success or failure of an e-learning initiative is directly related to the underlying strategic thinking. Written for a more mature, second generation e-learning market the book provides a practitioner's handbook to both guide the novice and inform the veteran.
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* Focuses on the reader's needs
* Focuses on the strategic issues of e-learning
* Informed by key business drivers
* Supported and endorsed by PWC
Readership: Senior managers including CEOs, CIOs, CLOs, HR Directors, middle management responsible for implementing and/or delivering e-learning, consultants [Summary from Syndetic Solutions]
