The OU Malaysia views the use of advance technologies, especially e-learning as important as the University espouses a life-long learning culture with the intention to produce knowledge workers. This paper will showcase how the implementation of e-learning efforts in OU Malaysia through three methodologies: providing basic information, providing multimedia content and conducting online interactions. These efforts are in use to cater the different needs and expectations of the learners. This paper also explores on the various attributes in WebCT that are exploited to create a culture of e-learning. The e-learning design process, the adoption of the constructivist and objectivist approaches and the attributes of motivation are further described in this paper to sustain the instructional design strategies to enhance e-learning among learners at OU Malaysia. (Authors' abstract)