Last updated on 21 August 2014
MULTIMEDIA ADVERTISING
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- Elin, L. (2001). Designing and developing multimedia. MA: Allyn and Bacon. (TSDAS Digital Library : QA76.575 Eli)
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- Kaye, B. K. & Medoff, N. J.(2001). Just a click away : advertising on the Internet. MA: Allyn and Bacon. (TSDAS Digital Library : HF6146 I58Kay)
- Lane, W. R., King, K. W. & Russell, J. T.(2005). Kleppner’s advertising procedure. (16th ed.). New Jersey: Pearson Prentice Hall. (TSDAS Digital Library : HF5823 Lan)
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- McGloughlin, S. (2001). Multimedia concepts and practice. New Jersey: Prentice Hall. (TSDAS Digital Library : QA76.575 Mcg)
- Meeske, M. D.(2009). Copywriting for the electronic media : a practical guide (6th ed.). USA: Thomson Wadsworth.
- Mathur, U. C.(2005). Advertising management text and cases. New Delhi: New Age International.
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- Ryan, W. & Conover, T. (2004). Graphic communication today. New York: Delmar Learning. (TSDAS Digital Library : Z246 Rya)
- Sharma, C., Herzog, J. & Melfi, V. (2008). Mobile advertising. New Jersey: John Wiley & Sons. Books24x7,Inc.(OUM Digital Collection)
- Shuman, J.E.(1998). Multimedia in action. USA: Wadsworth Publishing. (TSDAS Digital Library : QA76.575 Shu)
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- Vaughan, T. (2008). Multimedia : making it work (7th ed.). USA: MCGraw-Hill. (TSDAS Digital Library : QA76.575 Vau)
- Wells, M., Moriarty, S. & Burnett, J. (2007). Advertising principles & practice (7th ed.). New Delhi: Prentice Hall of India. (TSDAS Digital Library : HF5823 Mor)
- Wertime, K. & Fenwick, I. Digi Marketing : The essential guide to new media & digital marketing. USA: John Wiley & Sons.
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