This article describes Open University Malaysia’s efforts at enhancing the blended learning approach for undergraduate distance learners with the successful implementation of the Mobile Learning via SMS initiative. The pilot project was implemented in the May 2009 semester, and the January 2011 semester was its sixth consecutive semester. Aspects such as the conceptual model, the process flow of group messaging, and challenges faced, as well as effectiveness of the initiative, are discussed. (Abstract by authors)

This research attempted to find out the effect of demographic factors on the effectiveness of the e-learning system in a higher learning Institution. The students from this institution were randomly selected in order to evaluate the effectiveness of learning system in student's learning process. The primary data source is the questionnaires that were distributed to the students. Data were then analyzed using SPSS. Findings confirmed that age, program of study and level of education has significant affect on the effectiveness of E-learning. Therefore it is recommended that a careful review of delivery methods should be undertaken before starting of every intake taking into consideration of diverse background of students. Comparisons should be made between the effectiveness of e-learning and traditional learning methods via students' assessment after each session of lecture. It is also recommended that the institution to look into the issue of familiarity of with online learning technology amongst students before introducing the e-learning system to assess whether student are comfortable with the online learning tools. [PUBLICATION ABSTRACT]