Last updated on 13 November 2014
CASE STUDIES OF CORPORATE COMMUNICATION
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- Dorfman, L., Ervice, J. et al. (2002). Voices for change: A Taxonomy of public communications campaigns. California: Berkeley.
- Haywood, R. (1994). Managing your reputation. London: McGraw Hill.
- ICF. (2010). Integrated Marketing value chain for government campaigns. Retrieved February 24, 2010, from (http://www.gcis.gov.za).
- Rice, R. E. & Atkin, C. K.(2001). Public communication campaigns.London, Sage Publications.
- Mayhall, R. (2010). Public relations: Basic for communication plans. Retrieved February 24, 2010, from (http://www.helium.com)
- Nokia. (2009). Connecting people recycling campaign. Retrieved November 14, 2009, from http://www.nokia.com
- Society of Human Resource Management. (2006). The Essentials of corporate communications and public relations. Boston: HBR Press. (TSDAS Digital Library : HF5549.5 C6Ess)
- Zaharna. R. (2009). Public communication campaigns from around the world. Retrieved November 14, 2009, from http://academic3.american.edu
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