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Last updated on 27 November 2015
INTEGRATED MARKETING COMMUNICATION 
 
  1. Advertising primer 6: Appeals and executions. (2010). Retrieved from http://blog.stage2studios.com/2010/06/advertising-primer-6-appealsand.

  2. Aitchison, J. (2008). Cutting edge advertising: How to create the world’s best print for brands in the 21st century. Singapore: Prentice Hall.

  3. Arens, W. (2000). Contemporary advertising (8th ed.). Boston, MA: Irwin McGraw-Hill.

  4. Bly, R. W.(2005). The copywriter’s handbook. New York, NY: Owl Books.

  5. British Council. (2015). Retrieved from http://creativeconomy.british council.org

  6. Business Malaysia. (2013). Retrieved from www.business.malaysia.my

  7. Drewniany, B., & Jewler, J. (2005). Creative strategy in advertising (9th ed.). Boston, MA: Thomson-Wadsworth.

  8. Ekhlassi, A., Maghsoodi, V., & Mehrmanesh, S. (2012). Determining the Integrated Marketing Communication Tools for Different Stages of Customer Relationship in Digital Era, International Journal of Information and Electronics Engineering, 2(5), 761765.

  9. Gerlovina, Z. (2011). Eureka! Unravelling the mystery behind creativity. Retrieved from http://academiccommons. columbia.edu.

  10. Gunn, R., & Durkin, C. (2010). Social entrepreneurship: A skills approach. Bristol, UK: Policy Press.

  11. Hendrickson, M., Lugay B., Caldentey E. P., Mulder N., Alvarez, M. (2012). Creative industries in the Caribbean: A new road for diversification and export growth. Port of Spain: Economic Commission for Latin America and the Caribbean.

  12. Malaysian Communications and Multimedia Commision. (2015). Retrieved from www.skmm.gov.my.

  13. Miller, W. (1998). Screenwriting for film and television. Boston, MA: Allyn and Bacon.

  14. Mumman, E. (2013). Radio  a traditional media with new possibilities: A description of why and how advertisers in Finland should use radio (Thesis). Retrieved from http://publications.theseus.fi/bitstream/handle/10024/ 63324/Murmann_Emilia.pdf?sequence=1

  15. National Maritime Museum. (2015). Retrieved from http://www.rmg.co.uk/

  16. Nurturing community to promote effective use of technology. (2015). Retrieved from http://www.celt.iastate.edu/.

  17. Ogilvy, D. (2011). Confessions of an advertising man. London, England: Southbank Publishing.

  18. Out of home advertising. (2015). Retrieved from http://www.oaaa.org/outofhomeadvertising

  19. O’Reily, T. (2013). Under the influence. Retrieved from http://www.cbc.ca

  20. Pacifica foundation. (2015). Retrieved from http://www.pacifica.org

  21. Pearce-Moses, R. (2015). A glossary of archival and records terminology. Retrieved from http://www2.archivists.org/glossary

  22. Pickton, D., & Brodericks, A. (2005). Integrated marketing communication. Harlow, England: Prentice Hall.

  23. Podsada, R. (2013). 7 ways to measure campaign results using digital media. Retrieved from http://www.nine10.ca/

  24. Ratliff, J. D., & Rubinfeld, D. L.(2011). Online advertising: Defining relevant markets. Retrieved from www.s3-ap-southeast-2.amazonaws.com

  25. SARD. (2015). Retrieved from http://next.srds.com

  26. Schellenberg, F. (2011). Different types of television commercials. Retrieved from http://www.articleclick.com/Article/Different-types-of-Television-Commercials/931573

  27. Stoval, J. G.(1998). Writing for the mass media. Singapore: Allyn and Bacon.

  28. Strategic media. (2015). Retrieved from http: www.strategicmediainc.com

  29. United Nations Conference on Trade and Development (UNCTAD). (2010). Retrieved from http://unctad.org

  30. Warner, C. (2009). Media selling: Television, print, internet, radio (4th ed.). Chichester, England: Wiley-Blackwell.

  31. Werner, R., & Peter, S. (June 2013). Creativity in advertising: When it works and when it doesn’t. Harvard Business Review.

  32. Woods, J. A.(2014), Measuring integrated marketing communication from start to finish. JW Bulletin. Retrieved from http://www.iabc.com


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Latest updated: 23th July 2013

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