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Last updated on 13 November 2014
COMMUNICATION CAMPAIGN
  1. Adhikarya, R. (1994). Strategic extension campaign: A participatory-oriented method of agricultural extension, FAO: Rome.
  2. Atkin, C. K., & Freimuth, V. S.(2001). Formative evaluation research in campaign design. In R. E. Rice & C. K. Atkin (Eds.) Public communication campaigns (pp.125-145). Thousand Oaks, CA: Sage.

  3. Baran, S. J., & Davis, D. K.(2006). Mass communication theory: Foundation, ferment and future (4th Ed.). Belmont: Thomson-Wadsworth (Available in 5th ed. 2009. TSDAS Digital Library: P90 Bar)

  4. Belch, E. G., & Belch, A. M.(2009). Advertising and promotion: An Integrated Marketing Communication perspective (8th Ed.) Boston: McGraw-Hill Irwin(Available in 9th ed., 2012. TSDAS Digital Library: HF5823 Bel)

  5. Berger and S. H. Chaffee (Eds.), Handbook of communication science (pp. 817-846). Newbury Park, CA: Sage,
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  6. Fishbein, M. dan Ajzen, I. (1980). Understanding attitudes and predicting social behaviour. Englewood Cliffs, New Jersey: Prentice-Hall, Inc.

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  14. Kotler, P., Roberto, N, & Lee, N. (2002). Social Marketing: Improving the quality of life (2nd Ed.). Thousand Oaks, CA: Sage

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  16. McGuire, A. Input and output variables in campaign design. In Pfau, M. & Parrot, R. (1993). Persuasive communication campaigns. Boston: Allyn and Bacon.

  17. Media guide 2006/2007. Kuala Lumpur: CD Communications Group Sdn. Bhd.

  18. Mohd Sidin Ahmad Ishak & Noor Bathi Badaruddin (2002). Asas periklanan. Kuala Lumpur: Dewan Bahasa dan Pustaka.

  19. Moriarty, S., Mitchell, N., & Wells, W. (2009). Advertising principles & practice (8th Ed.) New Jersey: Pearson Education.

  20. Noor Bathi Badaruddin (2002). Dunia media baru. Pahang: PTS Publications & Distributor Sdn. Bhd.

  21. Oppenheim, A. N.(1978). Questionnaire design and attitude measurement. London: Heinemann.

  22. Pfau, M. & Parrot, R. (1993). Persuasive communication campaigns. Boston: Allyn and Bacon.

  23. Pojman, L. P.(1999). The theory of knowledge: Classical and contemporary readings. United States: Wadsworth Publishing Company.

  24. Rice, R. E., & Atkin, C. K.(2000). Public communication campaign. California: Sage.

  25. Rogers, E. M.(2005). Diffusion of innovations (5th ed.). New York Free Press.

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  27. Rogers, E. M., & Storey, J. D.(1987). Communication campaign. In C. R.

  28. Rokeach, M. (1968) A Theory of Organisation and Change Within Value-Attitude Systems. Journal of social issues, vol. XXIV (1), 13-33.

  29. Rosenberg M. J. and Hovland L. (1960) Attitude organisation and change: An analysis of consistency among attitude components, Yale University Press, New Haven.

  30. Severin, W. J., & Tankard, J. W. Jr. (2001). Communication theories. Origins, methods and uses in the mass media (5th Ed.). New York: Addison Wesley Longman Inc. (Available in 2000. TSDAS Digital Library: P90 Sev)

  31. Sissors, J. Z., & Baron, R. B.(2002). Advertising media planning (6th Ed.). Chicago: McGraw-Hill

  32. Valente, T. W., Paredes, P. dan Poppe P. R.(1998). Matching the message to the process: The relative ordering of knowledge, attitudes, and practices in behaviour change research. Human communication research, 24, 3, 366-385.

  33. Verderber, K. S., & Verderber, R. F.(2003). Inter-act: Interpersonal communication concepts, skills and context. New York: Oxford University Press. (Available in 10th ed., 2004. TSDAS Digital Library: BF637 C45Ver)

  34. West, R., & Turner, L. (2006). Introducing communication theory: Analysis and application. New York: McGraw-Hill (Available in 2nd ed., 2004. TSDAS Digital Library: Q360 Wes)

  35. www.aaaa.org.my

  36. www.agc.gov.my/agc/Akta/Vol.%206/Act%20290.pdf

  37. www.asa.org.my

  38. www.cornerstone-msc.net/pharmacy_portal/aeimages//File/Advertisement_ Guideline_For_Service.pdf

  39. www.shoppingnsales.com/wp-content/uploads/2009/05/20090522-tesco-vs- giant.jpg)

  40. Zimbardo, P.G., Ebbesen, E., & Maclach (1977). Influencing attitudes and changing behaviour. An introduction to method, theory and applications of social control and personal power. Boston: Addison-Wesley Publishing Company


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