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Last updated on 28 May 2013
Consumer Behavior
  1. Etzel M. J., Walker, B. J., & Stanton, W.J.(2001). Marketing (12th ed.), McGraw Hill Companies, Inc. New York. (TSDAS Digital Library : HF5415 Etz)
  2. Hawkins, D. I., Best, R.J., & Coney, K.A.(2004). Consumer Behavior : Building Marketing Strategy, (9th ed.), Irwin McGraw Hill, New York. (TSDAS Digital Library : HF5415.33 U6Haw)
  3. Hoyer, W.D., & Maclnnis, D.J.(2004). Consumer Behavior, (3th ed.), Prentice Hall, new Jersey.
  4. Douglas J. Dalrymple, Leonard J. Parsons. (2000). Marketing management: text and cases. (7th ed). New York : John Wiley. (TSDAS Digital Library : HF5415.13 Dal)
  5. Philip Kotler, Gary Armstrong. (2008). Principles of marketing. (12th ed.). Upper Saddle River, NJ :Pearson Education. (TSDAS Digital Library : HF5415 Kot)
  6. J. Paul Peter, Jerry C. Olson. (2002). Consumer behavior and marketing strategy. Boston : McGraw-Hill. (TSDAS Digital Library : HF5415.3 Pet)
  7. Leon G. Schiffman, Leslie Lazar Kanuk. (2004). Consumer behavior (8th ed). Upper Saddle River, NJ :Pearson Prentice Hal. (TSDAS Digital Library : HF5415.32 Sch)
  8. Michael R. Solomon. (2004). Consumer behavior :buying, having, and being. (6th ed.). Upper Saddle River, N.J.:Pearson/Prentice Hall. (TSDAS Digital Library : HF5415.32 Sol)
  9. The American Heritage Dictionary Second College Edition. (1982). Boston: Hounghton Mifflin Company .
  10. Hanna, Nessim & Wozniak, Richard (2005). Consumer Behavior : An Applied Aproach, (2nd ed.) Prentice Hall, Inc., Upper Saddle River.
  11. Arnould, E., Price, L. & Zinkhan, G. (2002). Consumer, International Edition. McGraw-Hill.
  12. Engel J.F, Blackwell D.D & Miniard, P.W.(1995). Consumer Behaviour. (8th ed.). USA: The Dryden Press
  13. Filzah Md Isa, Zahari Mohamed & Nor Pujawati. (2000). Modul Gelagat Pengguna. Universiti Utara Malaysia: Unit Pendidikan Jarak Jauh.
  14. Kementerian Perdagangan Dalam Negeri dan Hal Ehwal Pengguna. (1999). Panduan Pengguna. Kuala Lumpur: Mutu Cetak Sdn. Bhd.
  15. Mowen J. C.(1995). Consumer Behaviour, (4th ed.). Prentice Hall International Edition
  16. Michael R. Solomon. (2001). Consumer behavior. (5th ed.). Upper Saddle River, N.J.:Pearson/Prentice Hall.
  17. Tribunal tuntutan pengguna Malaysia edisi kedua, Kementerian Perdagangan Dalam Negeri dan Hal Ehwal Pengguna.
  18. William D. Wells & David Prensky. (1996). Consumer Behavior. Wiley: John & Sons.

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