Library Operating Hours for Sunday, 24 November 2024 : 8.00AM - 5.00PM
Home

Links

Last updated on 13 November 2014
International Marketing
  1. Cateora, Philips R. & John L. Graham. (2002). International Marketing Management, (11th ed.), Mc Graw-Hill, New York.
  2. Czinkota, Michael R., & likka A. Rokainen. (2006). International Marketing (8th ed.) Thompson South Western, Ohio. (TSDAS Digital Library : HF1009.5 Czi)
  3. Keegan, Warren J. & Mark C. Green. (2007). Global Marketing, (5th ed.), John Wiley & Sons, Inc., New York.
  4. Kotabe, Masaki & Kristian Helsen. (2003). Global Marketing Management, (3th ed.), John Wiley & Sons, Inc., New York.
  5. Samli, S. Coskun; Richard Still & John S.Hull.(1993). International Marketing Planning & Practice, Mac Millan Publishing Company, New York.

Copyright© Library, OUM 2013, All Rights Reserved
Latest updated: 23th July 2013

Get in touch with us