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Last updated on 13 November 2014
International Marketing
  1. Cateora, Philips R. & John L. Graham. (2002). International Marketing Management, (11th ed.), Mc Graw-Hill, New York.
  2. Czinkota, Michael R., & likka A. Rokainen. (2006). International Marketing (8th ed.) Thompson South Western, Ohio. (TSDAS Digital Library : HF1009.5 Czi)
  3. Keegan, Warren J. & Mark C. Green. (2007). Global Marketing, (5th ed.), John Wiley & Sons, Inc., New York.
  4. Kotabe, Masaki & Kristian Helsen. (2003). Global Marketing Management, (3th ed.), John Wiley & Sons, Inc., New York.
  5. Samli, S. Coskun; Richard Still & John S.Hull.(1993). International Marketing Planning & Practice, Mac Millan Publishing Company, New York.

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