Last updated on 03 July 2014
Marketing Management II
- Kotler, P. (2003). Marketing management, (11th ed.). New Jersey:Prentice Hall. (TSDAS Digital Library : HF5415.13 Kot)
- Dalrymple, D. J. & Parsons, L.J.(1999). Marketing management: text and cases. New Jersey:Prentice Hall. (TSDAS Digital Library : HF5415.13 Dal)
- Bagozzi, R.P., Rosa, J.A., Celly, K.S., & Coronel, F. (1998). Marketing management.New Jersey:Prentice Hall.
- Harrel, G. D.(2003). Marketing: Connecting with customers, 2nd edition. New Jersey: Prentice Hall.
- Hoffman, D. K. & Bateson, J. E. G.(2001). Essential of service marketing, 2nd Edition. Fort Worth: The Dryden Press.
- Kotler, P. & Armstrong, G. (2008). Principles of marketing. 12th Edition. New Jersey: Prentice Hall. (TSDAS Digital Library : HF5415 Kot)
- Kotler, P., Ang, S. H., Leong, S. M., & an, C. H.(1999). Marketing management: An Asian Perspective, 2nd edition. Singapore: Prentice Hall. (TSDAS Digital Library : HF5415.13 Mar)
- Lamb, C. W., Hair, J.F., & McDaniel, C. (2002). Marketing. Canada: South- Western Publishing. (TSDAS Digital Library : HF5415 Lam)
- Mowen, J.C. & Minor, M. (1998). Consumer Behaviour, 5th Edition. New Jersey: Prentice Hall.
- Shiffman, L. G. & Kanuk, L. L.(2000). Consumer Behaviour, 7th Edition. New Jersey: Prentice Hall.
- Zeithaml, V. A. & Bitner, M. J.(2000). Service Marketing: Integrating customer focus across the firm, 2nd Edition, Boston: Irvin-McGraw-Hill.
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