Last updated on 13 November 2014
Marketing Research
- Aeker, D.A., V. Kumar, and G.S. Day (2001). Marketing Research, 9th Edn. New York, USA : John Wiley & Sons. (TSDAS Digital Library : HF5415.2 Aak)
- Burns, A.C. and E.F. Bush (2005). Marketing Research: online research applications, 4th Edn. Upper Saddle, New Jersey, USA : Prentice-Hall, Inc. (TSDAS Digital Library : HF5415.2 Bur)
- Churchill, Jr., G.A.(2001). Basic Marketing Research, 3rd Edn. Fort Worth, Texas. USA : The Dryden Press (Harcourt Brace College Publishers). (TSDAS Digital Library : HF5415.2 Chu)
- Churchill, Jr. G.A.(2001). Marketing Research : Methodology Foundations, 8th Edn. Fort Worth, Texas, USA : The Dryden Press (Harcourt Brace College Publishers). (TSDAS Digital Library : HF5415.2 Chu)
- Maholtra, N. (2002). Basic Marketing Research : Applications to Contemporary Issues. Upper Saddle River, New Jersey, USA : Prentice-Hall, Inc. (TSDAS Digital Library : HF5415.2 Mal)
- W. Lawrence Neuman. (2003). Social research methods :qualitative and quantitative approaches, 5th ed. Boston :Allyn and Bacon. (TSDAS Digital Library : HM571 Neu)
- Saunders, M., Lewis, P. & Thornhill, A. (2000). Research method for business students. Edinburgh Gate, England: Pearson Education Limited.
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