Last updated on 03 July 2014
Tourism Marketing
- Holloway, J. C., & Plant, R. V.(2004). Marketing for tourism. (2nd ed.). London: Pitman Publishing. (TSDAS Digital Library : G155 A1Hol)
- Kotler, P., Bowen, J., & Makens, J. (2005). Marketing for hospitality and tourism. (2nd ed.). New Jersey: Prentice Hall. (TSDAS Digital Library : TX911.3 M3Kot)
- Middleton, V. T. C.(1988). Marketing in travel and tourism. Oxford: Heinemann Professional Publishing.
- Morrison, A. M.(2002). Hospitality and travel marketing. (3rd ed.). New York: Delmar, Thomson Learning. (TSDAS Digital Library : TX911.3 M3Mor)
- Seaton, A.V., & Bennett, M. M.(1996). Marketing tourism product: concepts, issues and cases. London: International Thomson Publishing.
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