Last updated on 13 November 2014
Introductory Relationship Marketing
- Bruhn, Manfred (2002). Relationship Marketing : Management of Customer Relationship, Financial Times Management. (TSDAS Digital Library : HF5415.5 Bru)
- Franklin S. (1994). Marketing Exchange Relationship : Transactions And Their Needs, Westport : Quorum Books.
- Gordon, I.H.(1998). Relationship Marketing : New Strategies, Techniques and Technologies to Win The Customers You Want and Keep Them Forever, Canada : John Wiley & Sons Canada. (TSDAS Digital Library : HF5415.55 Gor)
- Mc Kenna, R. (1991). Own The Market Through Strategic Customer Relationship. London : Century Business.
- Payne, A., Christopher, M., Clark, M. & Peck, H. (1995). Relationship Marketing for Competitive Advantage : Winning And Keeping Customers, Oxford : Butterworth Heinemann.
- Mc Kenna, R. (1993). Relationship Marketing; Successful Strategies For the Age of the Customer, Perseus Publishing.
- Stone, Merlin. (1998). Customer relationship marketing : get to know your customers and win their loyalty, 2nd Edition, USA; Kogan Page Ltd. (TSDAS Digital Library : HF5415.55 Sto)
- Palmer. A., & Mayer, R. (1996). Relationship marketing: A new paradigm for the travel and tourism sector. Journal of Vacation marketing, 2(4), pp. 326-333.
- Parvatiyar, A., & Sheth, J. N.(2001). Conceptual framework of customer relationship management, in CRM: Emerging concepts, tools and application. New Delhi, India: Tata McGraw-Hill.
- Parvatiyar, A., & Sheth, J. N.(2002). Customer relationship management: Emerging practice, process and discipline. Journal of Economic and Social Research, 3(2), pp. 1-34.
- Peelen, E. (2005). Customer relationship management. Edinburgh: FT Prentice Hall. (TSDAS Digital Library : HF5415.5 Pee )
- Ryals, L., & Payne, A. (2001). Customer relationship management in financial services: Towards information-enabled relationship marketing. Journal of Strategic Marketing, 9(1), pp. 3-27.
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