Last updated on 13 November 2014
Introductory Marketing
- Kotler, P., & Armstrong, G. (2003). Marketing: An introduction (6th ed.). Upper Saddle River, NJ: Prentice Hall (TSDAS Digital Library : HF5415 Arm)
- Boone, L.E., & Kurtz, D.L.(2001). Contemporary marketing (10th ed). Texas, USA: Dryden Press (TSDAS Digital Library : HF5415 Boo)
- Brassington, F., & Petitt, S. (2003). Principles of marketing (3rd ed.). London: Pittman Publishing.
- Zikmund, W. G.(1996). Marketing (5th ed.). New York, USA: West Publishing Company
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