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Last updated on 10 October 2014
Marketing Strategy
  1. Cravens, D. (1994). Strategic marketing. New York: McGraw Hill (TSDAS Digital Library : HF5415.135 Cra)
  2. Cravens, D. & Piercy, N. (2006). Strategic marketing. (8th ed.). New York: Mcgraw-Hill/Irwin. (TSDAS Digital Library : HF5415.135 Cra)
  3. West, Douglas, Ford, John & Essam, Ibrahim (2006). Strategic marketing. Oxford University Press.
  4. Walker, O., Mullins, J., Boyd, Jr. H., & Larreche, J. C.(2006). Marketing strategy. (5th ed.). NY: McGraw-Hill/Irwin.
  5. Kotler, P. (1997). Marketing management analysis, planning, implementation, and control. (9th ed.). Prentice Hall International: Englewood Cliffs, NJ.
  6. Aaker, D. (1996). Building strong brands. New York: The Free Press
  7. Aaker, D. (2004). Brand portfolio strategy. New York: The Free Press
  8. Aaker, D. & Jachimesthaler, E. (2000). Brand leadership. New York: The Free Press
  9. Cooper, R. G.(2000). Product leadership: Creating and launching superior new products. Cambridge, MA.,: Persues Books
  10. Rainey. D. (2005). Product innovation. New York: Cambridge University Press
  11. Reed, P. (2003). Strategic marketing planning. Australia: Nelson.
  12. Kerin, R., Hartley, S., & Rudelius, W. (2005). Marketing: The core, McGraw-Hill/Irwin
  13. Pelson, L., Strutton, D., & Lompkin, J. (1997). Marketing channels. Chicago: Richard Irwin
  14. Blythe, J. (2006). Essentials of marketing communications (3rd ed.). Harlow, Essex: Pearson Education.
  15. Doyle, P. (2002). Marketing management and strategy (3rd ed.). Harlow, Essex: Pearson Education.

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