Last updated on 13 November 2014
Integrated Marketing Communication
- George E. Belch & Michael A. Belch. (2004). Advertising and promotion : an integrated marketing communications perspective. Boston : McGraw-Hill (TSDAS Digital Library:HF5823 Bel)
- Burnett, J. & Moriarty, S. (1998). Introduction to Marketing Communications : An Integrated Approach. New Jersey: Prentice Hall.
- Kotler, P., Steward, A., Brown, L. & Armstrong, G. (2003). Principles of Marketing. (2nd ed.). Australia: Pearson Education.
- 0’ Guinn, T., Allen, C. & Semenik, R. (2000). Advertising. OH: International Thompson Publishing Inc.
- Shimp, T.A.(2000). Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. (4th ed.). Orlando: Harcourt Brace and Company. (TSDAS Digital Library: HF5415.123 Shi)
- Goldman, J. (1984). Public relations in the marketing mix. Lincolnwood, Illinois: NTC Business Books. (UM Library: HF5415.123 SMI 2004)
- Sneidan, H. (1997). Advertising pure and simple. New York: ANACOM
- Bateman, T.S. & Snell, S.A.(2004). Management: the new competitive lanscape. New York: McGraw Hill/Irwin
- Koenig, F. (1985). Rumor in the marketplace: the social psychology of commercial hearsay. Dover, Mass.: Auburn House
- Simon, R. (1980). Public relations, concept and practices. (2nd ed.). Columbus, OH: Grid Publishing
- William F. Arens. (2008). Contemporary advertising. Boston, Mass. : McGraw-Hill. (TSDAS Digital Library: HF5821 Are)
- Kenneth E. Clow, Donald E. Baack. (2007). Integrated advertising, promotion, and marketing communications. Upper Saddle River, N.J.:Pearson International Edition (TSDAS Digital Library: HF5415.123 Clo)
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