Last updated on 13 November 2014
Principles of Advertising
- Belch, G. E. & Belch, M. A.(2004). Advertising and promotion: An Integrated Marketing Communications Perspective. (6th ed.). Singapore: McGraw-Hill. (TSDAS Digital Library:HF5823 Bel)
- Duncan, T. (2005). Principles of advertising and IMC (2nd ed.).NY: McGraw-Hill. (TSDAS Digital Library: HF5415.13 Dun)
- Harris, R. J.(1994). A cognitive psychology of mass communication. NJ: LEA. Ebrary (OUM Digital Colletion)
- Mohd Sidin Ahmad Ishak & Noorbathi Haji Badaruddin. (1993). Asas Periklanan. KL: DBP. (UM Library: HF5823 MOHSAI)
- O’Guinn, Allen & Semenik. Advertising and integrated brand promotion. OH: Thomson South-Western. (TSDAS Digital Library: HF5821 Ogu)
- Arnold, M. B. et al. (1975). Asas perancangan media. (Penterjemah: Mohamad Md Yusoff). KL: DBP.
- Bovee, L. C. et al. (1995) Advertising excellent . USA: McGraw-Hill.
- Wells et al. (1998). Advertising principles & practices (4th ed.). NJ: Prentice Hall. (TSDAS Digital Library: HF5823 Wel)
- Adnan Hashim. (1994). Advertising in Malaysia. Pelanduk Publications.
- Jewler & Drewniany. (2006). Creative strategy in advertising. Thompson: Wadsworth. (TSDAS Digital Library: HF5825 Dre)
- Aitchison, J. (2003). Cutting edge radio. Prentice Hall.
- Aitchison, J. (2004). Cutting edge advertising II . Prentice Hall.
- David, O. (1985). Ogilvy on Advertising. New York: Vintage Books.
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